I constructed a series of images influenced by Andreas Gursky's work, surrounding themes of materialism, manipulation of food, mindless spending, and excessive marketing.
In my research of Gursky, specifically their 99¢ project, Gursky takes an ordered, indexical approach and enhancing and adjusting the structure of his photographs in order to create pieces that while rooted in reality, are presented as hyperreal. Gursky deals with themes such as consumerism, composes it in an organized, rigorous, and formal fashion, creating photographs that are symbols of contemporary life. Gursky’s photos are big, bold, rich and color and detail, manipulated to be graphic, clean and organized.
In Gursky’s other projects, this theme is carried throughout, as they tend to create photographs from the realities of daily life. “Gursky finds inspiration in his own visual experience and grapples with the abstract aesthetic structures that underlie manmade or natural environments, and reconstructing real subjects according to his inner eye, Gursky presents a worldview that fuses the flux of life and nature with the stillness of metaphysical reflection.”
I resonate with Gursky’s style and find myself looking for “abstract aesthetic structures that underlie manmade or natural environments” and then using a camera to reconstruct to create a visual experience according to my own inner eye. Wherever I am, my eyes look for shapes, structures, complementary colors, interesting angles and perspectives. When I pull out my phone to take a photo, often my aim is to take a photo that emphasizes these aspects of the visual world.
Thus in this project, I took on the grocery store, with Gursky’s ideas of looking for abstract aesthetic structures, taking unusual shots with brilliant perspectives, bringing alternate life to an “ordinary” location. Upon uploading the photos I then took to do Gursky’s pattern of emphasising bright, bold, and clean with digital manipulation.
Here it is — "Cans".