The prompt of this project was to repackage a food or drink product using an existing package container from a different product line.
The objectives of this project were:
- Identify product purpose and function.
- Identify audience, rethink need, application and use this to design structure.
- Identify how the product currently performs in retail space, considering all points of view to include point of purchase display along with informational needs.
- Address how this product can be sustainable (form, material, printing, fair trade, transportation, etc.)
- Practice craftsmanship by making the product by hand.
Research & Sketches
Initially, my plan was to repackage an individual orange juice drink, as a healthy alternative in an environmentally friendly object.
But as I researched about orange juice, I learned it is actually not all that good for you. Yes, it's arguably better than Coca Cola, but it's not the "Best Way to Start Your Day" as you may have thought.
So I scrapped that healthy-orange-juice-idea and decided to do Lemonade in a box. But not before considering some silly, interactive ideas :-)
Eventually, I decided to make a Lemonade Juice Box. I wanted the box to be a unique size, with a primary color palette. The product's audience was to be American Teens/Young Adults.
I wrote up a narrative for the Lemonade Juice Box.
"It's a Spring Saturday morning in Seattle, and to your absolute disbelief you are woken up to the sun shining through your window. The sun makes you feel alive, and all you want is to get outside today. So you call your best pals and invite them to join you for a picnic lunch at Gasworks Park. The 4 of you meet at PCC to grab lunch at the deli and a new drink catches your eye, Lmn., a bright blue and yellow juice box that pops out amongst the entire aisle of packaged drinks. You all purchase one, throw them in Lennox's basket on the front of her bike, and pedal in a row to the park. Lillian lays out the blanket and Sarah brings the sandwiches out. You're all sweaty from the ride and it's nearly 80 degrees, so you pull out the juice boxes, rip off the straw, and pop it on top. You pull the lemonade into your mouth, it is cold, both sour and sweet, and so perfect."
Here is the initial maquette. The shape is a cube, and the name was still PCNC (Picnic) Lemonade.
Pattern & Label Design
Then I began to design the labels.
Here are Point of Purchase sketches:
Here are Information side sketches:
As I was sketching and looking for inspiration, I found a pattern online that I loved. Using the pattern as a reference, I began to experiment with paper and pens, in order to achieve a tactile, playful feel.
I scanned the pattern in and used it to make a new maquette.
While this maquette has great texture, it wasn't bright and bold enough, nor did it look as professional as I was hoping.
So I experimented with colored paper, scanned the new pattern and created a third maquette with a bit of type.
This was much more of what I was going for, so with critique from my classmates I settled on this pattern and began to work more intensively with type.
I created a fourth maquette:
At this point, all of my work was digital and I continued pushing the design in Illustrator, in a process of printing, making maquettes, receiving feedback, and altering design.
I finalized the Specification Document, began to gather materials (cardboard, rubber cement, a straw, tape) and began constructing the box.
As the glue of the box was drying, I finalized the design and had it printed on yardstick.
I carefully trimmed the outer packaging and glued it precisely around the cardboard box.
Then I fashioned a plastic wrapped straw using tape and a flower-stem-bag to fasten to the side of the box and there you have it!