The goal of this project is to understand the process of developing and designing a multi-page editorial unit in print and web/tablet editions. This includes: understanding fundamental differences between various editorial sections of a publication and developing a flexible system while maintaining unity.
Specifically we were to create a mini-publication through a unique lens of Seattle, including a: cover page, table of contents, department page, feature spread and jump-spread.
I began to research, given these guidelines:
- Investigation: Seattle's unique traits and other Seattle publications
- Demographics: of audience (ethnicity, gender, religion, sexuality, age, income, education, occupation, interests, housing etc.)
- Audience: Build personas
- Narrative Building
- Visual Language/Mood Board
Here is a snippet of my Research Deck which I presented to my peers.
After my research, I settled on creating a publication that focuses on the "movements of Seattle", the ever-evolving spirit of this city. It would include content about the arts, music, activism, politics, food, community events, and notable citizens — the underlying swells of our city that bring it to life.
Let's call — Swell.
The next step was to develop all editorial content.
I put together a 10-page document containing all original editorial content, from cover text to the 1,000 word feature article. I interviewed Lennox Bishop, a fellow Seattle Pacific University student and my best friend. I also wrote up an article about the recent Civilization exhibit, and then created a handful of "fake" headings, subheadings and pull quotes.
Here is a snippet of the first page:
Developing the content first was extremely important as I began organizing and designing, because I was able to design with richer intention and greater understanding of the big picture.
With the content in mind, I began to sketch mastheads and cover ideas.
Next, I sketched and brainstormed for: table of contents, department page, feature spread and jump-spread.
I began to work with Illustrator and Indesign.
I really wanted to nail the masthead, so I worked intensively on this.
From my sketches, I began to layout every spread in Indesign.
Here are the initial print-outs:
After an intensive critique with my classmates, I worked with my grid to purify the typography, choose new imagery and work toward a more cohesive visual language.
Here's what I came back with:
After a last crituque, I worked to finalize the last details and was very pleased with the results.